Do people still read columns?
I hope so. This is a small answer to that question. An editorial space for people who still believe reading can change the way we live.
I really ended up in Holland quite spontaneously, I didn't plan it. I'm very lucky to have a twin sister, 20 minutes older than me. She immigrated two years before I did. Whilst in an agency, someone jokingly said, "How do we copy her?" To which someone else took that question very seriously and DM'd me on LinkedIn.
It's an apple-and-tree scenario, to be honest, because I have another older sister who is just as impressive, and a mother who is the matriarch. She raised us alone, having lost our father when we were three. We're all focused in what we do.
I spent 18 years building portfolios, leading teams, and managing the gap between what a company promises and what is actually delivered. The product changed across the four global industries where I worked, but for most, we call the process universally Sales & Marketing. I'm good at finding the gap and closing it. Less good at pretending it doesn't exist.
I love adventure in the truest sense, I'm creeping up on 40, a few small years to go. Before I immigrated in 2021, I explored South Africa in a 1985 Mercedes Benz, it took 30 days. I summited Kilimanjaro and walked the Camino de Santiago across the western province of Spain.
There are many things I needed to figure out. About myself. I couldn't really market well if I didn't understand what I was truly offering. Follow along, I'll unravel more, as it all comes down to one single principle for me.
Did I really get it, and enough to market it for what it's truly worth?
Come and spend time here with me.
Small, deliberate pieces. A column, honestly kept.
I publish roughly every week. Sometimes more often when the writing is pulling; sometimes less when life is asking for my attention instead.
Slow over scroll
Essays are written to be read once, properly. Not three times in a feed.
Honest, not performative
No hot takes. No personal-brand theatre. The thing I actually think, written down.
A real life underneath it
The work, the walking, the leaving, the learning. All of it shows up on the page.